How To attract clients to your law firm.

Stakeholders in the legal business practice are constantly in need to expand their business operations. The competition amongst firms remains high. Prospective clients have options to choose from, which cannot be said for law firms or lawyers. There are ways to position a firm for growth. How do you position yourself to be the first […]

Three Legal Technology Trends to Look Out for in 2019

The year 2018 was filled with emerging new technologies worldwide and across all industries, including the Legal sectors. Law firms in Africa are following the suite of their European counterparts, and they are open to the idea of cloud-based solutions that enables practical work leading to a more substantial output. In 2019, here are some […]

B2B marketing for law firms

Marketing refers to the activities of a company associated with buying, advertising, distributing or selling a product or service. Marketing is practised in organizations worldwide; it is how companies make revenue to ensure the sustainability of their organizations; law firms are no different. Businesses are also customers; hence, methodologies differ in how they offer/receive services. […]